
Film commissioned by the Chicago-based publisher of Negro Digest, Ebony, Tan, and Jet to encourage advertisers to reach out to African American consumers. The Secret of Selling the Negro depicts the lives, activities, and consumer behavior of African American professionals, students, and housewives. A Business Screen reviewer noted that the film focused on the “bright positive” aspects of the “new Negro family.” The sponsor issued a companion booklet offering the “do’s and don’ts of selling to the Negro.”

Robert Trout
Self - Host

The Atomic Cafe
The Atomic Cafe

Low Light and Blue Smoke
Low Light and Blue Smoke
X-Rated: The Ads They Couldn't Show
X-Rated: The Ads They Couldn't Show

The Corporation
The Corporation

Greetings From Planet Smurf
Greetings From Planet Smurf

Helvetica
Helvetica

America Unchained
America Unchained

Miss Alma Thomas: A Life in Color
Miss Alma Thomas: A Life in Color

Don Beveridge - Customerization Seminar
Don Beveridge - Customerization Seminar

Tear the Roof Off: The Untold Story of Parliament Funkadelic
Tear the Roof Off: The Untold Story of Parliament Funkadelic

Mr. Dynamite: The Rise of James Brown
Mr. Dynamite: The Rise of James Brown

Little White Lie
Little White Lie