
By the dawn of the 21st century, hip-hop sales had reached an all-time high, but one thing has remained the same. The doors were still locked, and the music industry held the keys. Young artists began to self-market on the Internet, ultimately helping to collapse the music industry as we knew it. It’s Yours explores how it became possible to become a rap star through a Twitter account, YouTube site or Myspace page. It tells this story through the unique perspectives of numerous artists, producers, record industry insiders, and music and cultural critics.

Wiz Khalifa
Self

Lil B
Self

Too $hort
Self

Fab 5 Freddy
Self

Chuck D
Self

Action Bronson
Self

Travis "Taco" Bennett
Self

B-Real
Self
Curren$y
Self
Gangsta Boo
Self

Freddie Gibbs
Self

What Difference Does It Make?
What Difference Does It Make?

Bob Dylan – Don't Look Back
Bob Dylan – Don't Look Back

Nas: Time Is Illmatic
Nas: Time Is Illmatic

8 Mile
8 Mile

Aka Dan
Aka Dan
Bishop Yvette A. Flunder: San Francisco Foundation Community Leadership Awards 2011
Bishop Yvette A. Flunder: San Francisco Foundation Community Leadership Awards 2011

Best Before Death
Best Before Death

Danny Collins
Danny Collins

The Harder They Come
The Harder They Come

Black, White & Blue
Black, White & Blue

Sweet Bobby: My Catfish Nightmare
Sweet Bobby: My Catfish Nightmare
Puente de la Costa Sur
Puente de la Costa Sur