
For over 80 years, Merle Hayden has crusaded to recruit members to the utopian movement Lawsonomy. Founded by aircraft pioneer Alfred Lawson, Lawsonomy advocates for economic reform and clean, communal living that transforms followers into a "New Species" that will benefit the human race either in this life or the next. Merle joined Lawson as a teenager and never looked back. His high school sweetheart Betty Kasch, however, is tired of Lawson coming between them. Reunited after over 60 years apart, non-believer Betty wants Merle to join her in Florida. Merle's commitment to preserving Lawson's legacy, artifacts currently rotting in a barn alongside a Wisconsin highway, has Betty worried Merle may leave her for Lawson once again.
Merle Hayden
Self
Betty Kasch
Self
Jim Newman
Self

Mark Metcalf
Alfred Lawson (voice)

Eat Drink Man Woman
Eat Drink Man Woman

American Movie
American Movie

Electronic Awakening
Electronic Awakening
Cults: Saying No Under Pressure
Cults: Saying No Under Pressure

Song Sung Blue
Song Sung Blue

Afternoon Encounter
Afternoon Encounter

Iris
Iris

Geografens Testamente
Geografens Testamente

What the #$*! Do We (K)now!?
What the #$*! Do We (K)now!?

The Prince & Me
The Prince & Me

The Cult Next Door
The Cult Next Door

Lars and the Real Girl
Lars and the Real Girl